March 06, 2025
The cycling industry has evolved significantly in recent years, with brands competing not only on performance and quality but also on digital presence and community engagement. Social media, particularly Instagram, plays a crucial role in shaping brand perception and customer loyalty. But which cycling brands have the strongest online following?
We have identified 287 cycling apparel brands worldwide. Read here top 10 brands shaping the global cycling apparel scene. Let’s dive into the rankings and see who’s leading the race!
Multisport brands, retailers, bicycle brands and brands with majority of sales not in apparel business are not included in the analysis.
Founded in 2014 in Australia, Black Sheep Cycling disrupted the industry with its limited edition seasonal collections, creating a sense of exclusivity. Known for bold designs and premium sublimation fabrics, the brand has grown significantly while maintaining its original creative vision. Today, Black Sheep offers both its signature limited releases and a more traditional stocked range.
Approximately 115 thousand followers on Instagram
Founded in 1965 in Italy, Santini is known for its high quality cycling apparel and custom designs. Known for its technical performance and exceptional craftsmanship, Santini has dressed world champions and professional cyclists for decades. The brand seamlessly combines performance and style, earning its place as a top choice for both elite athletes and cycling enthusiasts.
Approximately 128 thousand followers on Instagram
Founded in 1976 in Switzerland, Assos has been driven by innovation from the very beginning. Founder Toni Maier revolutionized the industry by introducing the first Lycra cycling shorts and anatomical skinsuit - which was setting a new standard for comfort and performance in the sport. Today Assos creates gear for peak performance designed to work seamlessly with both body and bike.
Approximately 144 thousand followers on Instagram
Founded in 2008 in France, Café du Cycliste combines classic French style with technical innovation and high quality. Drawing inspiration from the Riviera lifestyle, the brand is recognized for its unique color palettes, sophisticated patterns, and premium materials.What began as a cycling apparel brand inspired by the outdoors has evolved into a outdoor label with deep roots in the cycling world.
Approximately 147 thousand followers on Instagram
Founded in 2018 in the UK, Band of Climbers is a performance oriented cycling brand focused on mountain and climbing cycling gear. With bold, graphic designs and a commitment to producing technical and stylish apparel, Band of Climbers has quickly earned a reputation among cyclists, particularly in the mountain cycling community.
Approximately 157 thousand followers on Instagram
Founded in 2013 in Spain, Gobik blends high performance apparel with cutting edge designs and sustainability. The brand stands out for its technical fabrics and attention to detail, offering cyclists a perfect blend of functionality and style. Gobik has become a favorite among both amateur and professional riders seeking top gear.
Approximately 191 thousand followers on Instagram
Founded in 2015 in Denmark, Pas Normal specializes in modern, high performance and technical cycling apparel designed for road racing. With a focus on an ultra tight race fit and Scandinavian design, the brand combines minimalism with bold aesthetics, making it a goto brand among cyclists who value both functionality and style.
Approximately 280 thousand followers on Instagram
Founded in 2014 in Australia, MAAP is a brand that fuses innovative technical fabrics with performance designs for cyclists. Known for its sharp and sleek aesthetics, MAAP has rapidly grown in popularity and is now one of the most respected names in cycling apparel. The brand's clothing is designed with a focus on function, comfort, and performance.
Approximately 299 thousand followers on Instagram
Founded in 1876 in Italy, Castelli is one of the oldest names in cycling apparel. Known for its innovation and pioneering designs, Castelli has created some of the most iconic cycling garments used by professional cyclists worldwide. The brand’s gear is built for ultimate performance in every condition, making it a safe choice in both competitive and casual cycling circles.
Approximately 310 thousand followers on Instagram
Founded in 2004 in the UK, Rapha has become one of the most influential names in cycling apparel. By blending performance with a minimalist aesthetic, the brand quickly gained recognition for its quality and design. Beyond clothing, Rapha has cultivated a global cycling community through exclusive clubs, premium collections, and a deep passion for the sport.
Approximately 711 thousand followers on Instagram
I am the owner of byingildsen and member of the advisory boards or advisor for seventeen unique premium garment manufacturers and printing providers.
I am not functioning as an agent, but rather support the factories in sales, marketing, strategy and business development, allowing you to work directly with the manufacturers, which I have carefully selected for their strong competencies within sustainability, innovation and reliability.
You can read more about my partners under my experiences, or you can request my partner presentation at alex@ingildsen.com or +45 6162 7895
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