April 03, 2025
The Netherlands is home to some of the most iconic fashion brands worldwide, from streetwear to luxurious high fashion and accessories. Curious to see which brands are leading the pack? Let’s take a look at the top 10 most-followed Dutch brands on Instagram! Will these brands maintain their ranking next year, or will new players rise to the top?
Who said baby carriers couldn't be aesthetic and cool? Artipoppe has transformed baby carriers into a luxurious statement piece with exclusive materials and a design that belongs on both the runway and the Instagram feeds of stylish parents. With users like Hailey Bieber, Gigi Hadid, Kylie Jenner, and many other well-known names, the brand has succeeded in creating carriers that feel just as good as they look.
Approximately 661.000 followers on Instagram
Loavies is a go-to brand for fashion lovers seeking trendy statement pieces at an affordable price. Known for its bold collections and eye-catching prints, Loavies keeps its customers inspired with fresh and regular drops, along with Insta-worthy looks. Whether you're looking for a party dress or a effortlessly cool everyday wear, the brand makes high-fashion accessible without breaking the bank. With a massive presence on Instagram and a dedicated fanbase, Loavies continues to dominate the digital fashion space.
Approximately 801.000 followers on Instagram
G-Star Raw is a Dutch fashion brand known for its approach to denim. The brand revolutionized the industry with raw, unwashed denim and continues to offer high-quality, modern designs offering a range of products including jeans, jackets, and shirts. With a commitment to sustainability, the brand incorporates eco-friendly materials like organic cotton and employs sustainable production processes.
Approximately 805.000 followers on Instagram
Viktor & Rolf is a Dutch fashion brand founded in 1993 by designers Viktor Horsting and Rolf Snoeren. Known for their avant-garde approach to fashion, the brand merges art and couture, creating imaginative collections that challenge traditional design boundaries. With a focus on theatrical elements, Viktor & Rolf transform clothing into artistic statements that are bold and conceptual.
Approximately 839.000 followers on Instagram
Suit Supply is a renowned Dutch fashion brand founded in 2000, specializing in high-quality, made-to-measure suits for men. The brand quickly became known for its modern, stylish take on traditional menswear, combining comfort with innovative design. Suit Supply offers a wide range of suits, shirts, blazers, trousers, and accessories, all crafted with precision and attention to detail.
Approximately 864.000 followers on Instagram
Hunkemöller was founded in 1886 in the Netherlands, initially producing corsets. Today, it is one of Europe’s leading lingerie brands, known for its high-quality and stylish products. While initially focused on lingerie, the company has expanded its collections to include sleepwear, swimwear, and sportswear.
Approximately 1.900.000 followers on Instagram
Iris van Herpen is a pioneering fashion brand founded in 2007 by the Dutch designer of the same name, renowned for pushing the boundaries of design. Her collections seamlessly blend nature, movement, and art, drawing inspiration from the complexity of the natural world. Elements like water, air, and earth are transformed into fluid, textured forms. Through cutting-edge techniques such as 3D printing and biomimicry, Iris van Herpen creates sculptural, otherworldly designs that unite fashion, technology, and nature.
Approximately 1.200.000 followers on Instagram
As a symbol of timeless style and modern innovation, Karl Lagerfeld continues to inspire and influence the fashion world. The brand, founded by the legendary designer Karl Lagerfeld, blends Parisian heritage with forward-thinking design, creating collections that reflect both the elegance and spirit of the founder himself. With its headquarters in the Netherlands, KARL LAGERFELD continues to captivate fashion lovers around the world, offering a diverse range of apparel, accessories, and footwear.
Approximately 6.700.000 followers on Instagram
BALR. is an international luxury lifestyle brand founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia, and Gregory van der Wiel. Known for its high-end fashion, travel products, and accessories, the brand offers a complete range of items designed for both men and women. BALR. stands out by blending the worlds of sports and luxury fashion, providing stylish and premium products that reflect an aspirational lifestyle.
Approximately 11.000.000 followers on Instagram
Founded in 1985 in the US by the designer Tommy Hilfiger, the brand quickly became known for its signature blend of classic style. Over the years, it grew into a global icon of accessible luxury. In 2006, Tommy Hilfiger was acquired by PVH Corp. Today, Tommy Hilfiger remains synonymous with effortless, preppy cool, offering everything from tailored suits to casual denim and chic basics. With a presence in over 100 countries and more than 2,000 retail outlets worldwide, the brand continues to thrive on the global stage.
Approximately 15.100.000 followers on Instagram
